Every lead. Every time. Automated.

27% of calls to service businesses go unanswered. 80% don't call back. We fix that — with websites, AI chatbots, booking systems and automation that works around the clock.

What We Build For Your Business

Websites, chatbots, booking systems and automation.

all managed for you monthly.

Professional Website

Mobile-first, fast, SEO-ready. Live within 48 hours. Hosted, maintained and updated every month.

AI Chatbot 24/7

Trained on your business. Answers questions, qualifies leads and books appointments — even at midnight.

Online Booking

Customers book directly into your calendar. Confirmed instantly, reminded automatically.

Missed Call Text-Back

Can't answer? Customer gets an instant SMS in your business name. Job details land on your phone.

Review Automation

Every completed job triggers a Google review request. Build your reputation on autopilot.

Lead Follow-Up

3-touch SMS and email sequence fires automatically for every new enquiry. Nothing falls through the cracks.

Your Industry. Your Specific Problem.

We work with Sydney's service businesses. Pick yours.

AUTOMOTIVE services

Immigration

agents

Real Estate

agents

Property

Management

Health &

Wellness

Trades &

Services

Mortgage

Brokers

NDIS service Providers

Simple, Transparent Pricing

No setup fee. No lock-in. Cancel any time.

ESSENTIALS

Price: $149/mo

websites & hosting

  • Professional website (up to 5 pages)

  • Mobile-first custom design

  • SEO foundations & Google indexing

  • Contact form, click-to-call, map

  • Google Business Profile setup

  • SSL, daily backups, security

  • Monthly content updates

"All prices ex-GST · $0 setup fee ·

Month-to-month · Live in 48 hours

GROWTH

Price: $249/mo

everything + automation

  • Everything in Essentials

  • Missed call text-back

  • AI chatbot trained on your business

  • Online booking system

  • Appointment reminders (SMS + email)

  • Instant lead notifications

  • Google review automation

  • 3-touch follow-up sequence

"All prices ex-GST · $0 setup fee ·

Month-to-month · Live in 48 hours

PRO

Price: $449/mo

everything + growth tools

  • Everything in Growth

  • Full CRM pipeline

  • Email & SMS campaigns

  • Re-engagement sequences

  • Online invoicing via Stripe

  • Client reporting dashboard

  • Local SEO heatmap reporting

  • Custom automations

  • Monthly strategy call

  • Priority support

"All prices ex-GST · $0 setup fee ·

Month-to-month · Live in 48 hours

Why Automation Layer?

We're not a platform. We're your team.

Sydney-based,

Australia-focused

We know the market, the tools Aussie businesses use, and how local customers search and behave.

Built on enterprise tech,

SMB price

We use GoHighLevel — the same platform agencies charge $2,000/mo to manage. You get it from $149/mo.

You can see the

results yourself

Your own dashboard showing leads captured, bookings made and reviews generated.

No lock-in,

no surprises

Month-to-month on all plans. $0 setup fee. Cancel any time with 30 days notice. Unlike other agencies.

Ready to stop losing leads?

Free 30-minute demo. No pitch deck.

Just an honest look at what we'd build for your business.

NEED MORE INFORMATION?

Frequently Asked Questions

What does Automation Layer do?

We build and manage websites, AI chatbots, online booking systems and business automation for small businesses in Sydney. Everything runs on one platform, managed by our team every month — so you get more leads, fewer missed calls and less admin, without doing anything technical yourself.

How much does it cost?

Plans start from $149/month with no setup fee and no lock-in contract. Our most popular Growth plan is $249/month and includes a website, AI chatbot, online booking, missed call text-back and Google review automation. Our Pro plan at $449/month adds a full CRM, email and SMS campaigns, and a monthly strategy call.

Is there a setup fee or lock-in contract?

No setup fee on any plan and no lock-in contract. Everything is month-to-month. Cancel with 30 days notice, no questions asked.

How quickly can I get set up?

Most websites go live within a week of you approving the design. The chatbot and booking system are typically running within a week too. You don't need to do anything technical — we handle everything.

What is missed call text-back and why do I need it?

When a customer calls your business and you can't answer, they receive an instant SMS in your business name — before they call your competitor. 27% of calls to service businesses go unanswered and 80% of those customers never call back. Missed call text-back is included in our Growth plan and is the single fastest way to stop losing jobs to voicemail.

How is Automation Layer different from just having a website?

A standard website is passive — it sits there and waits. Automation Layer turns your website into an active lead capture system. The AI chatbot responds to enquiries at 2am. The booking system fills your calendar while you sleep. The follow-up sequences chase leads you'd otherwise forget. The missed call text-back catches the jobs you can't answer. It's the difference between a brochure and a 24/7 sales system.

Do you work with tradespeople?

Yes — trades are one of our most popular verticals. Plumbers, electricians, builders, cleaners and HVAC businesses use Automation Layer to capture missed calls, automate job bookings and collect Google reviews after every completed job. Our Growth plan includes everything Callzy offers for missed call text-back, plus a full website and booking system.

Do you work with health and wellness businesses?

Yes. We work with physios, chiropractors, dentists, allied health practitioners and wellness clinics across Sydney. Our system handles after-hours booking, new patient intake forms, appointment reminders that cut no-shows by 40–60%, and automated review requests after each appointment.

Do you work with mortgage brokers?

Yes. Our system responds instantly to after-hours enquiries, qualifies leads with automated questions, and books discovery calls directly into your calendar — so you wake up to confirmed appointments instead of missed opportunities. At $8–15k per settled loan, one extra client a month more than covers the cost.

What areas of Sydney do you cover?

We work with businesses across all of Sydney — CBD, Inner West, Eastern Suburbs, North Shore, Northern Beaches, Western Sydney, Parramatta, Sutherland Shire and beyond. Because everything is managed remotely, location within Sydney doesn't affect what we can deliver.

Can your AI agents be trained on our specific knowledge?

Yes. We can train your AI agents using internal documentation, FAQs, CRM notes, SOPs, and more. They’re designed to speak in your tone of voice and give accurate, brand-aligned responses, escalating to humans when needed.

What happens if I already have a website?

We can add a chatbot, booking system and automation on top of your existing site, or rebuild it properly on our platform — whichever makes more sense for your situation. We'll give you an honest recommendation on your demo call.

How do I get started?

Book a free 30-minute demo. We'll look at your current setup, show you live examples from your industry, and give you a clear picture of what we'd build. No slides, no pitch deck, no pressure — just an honest look at whether it's right for your business.

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